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What is SEO

Traffic from search engines is considered to be the best available traffic. This is because any leads you do gain from search engine results are pre-qualified. The surfer will have entered search criteria that match the content of your site and your keywords. They will have then read the short description pertaining to your website and subsequently clicked the link. This means that even before they make it to the pages of your website you will know that you are offering what they want.

In order to gain search engine traffic there are a number of different things that need to be done. Collectively these steps are called Search Engine Optimization. Link building is a big part of this process and involves getting text links to your site from other sites. The more popular the site that links to you the better the link will appear to other search engines. You must also avoid unethical websites such as those that are deemed as being spam and those with too many text links on their pages.

The content of your site should include keywords within your Meta tags and dispersed throughout your website. Webmasters and SEO specialists hotly debate keyword density rules but there are general guidelines you should adhere to. In principle, the more often a keyword or key phrase appears in the text on your website, the more appropriate your website is believed to be to this search query. However, if you overdo it then search engines will consider the content of your site to be nothing but keywords and label it as spam.

The layout of your page is also critical and it is important to ensure that you have clear links that give the structure of your site. Not only will this prove invaluable to your visitors when they are trying to find certain sections of your site but it will help search engines to index the whole of your site instead of just one or two pages. If you use a graphical navigation bar then you should include an accurate sitemap to help the search engines.

There are also guidelines as to how quickly the page should load and the amount of graphics you should include as well as other factors. Keeping on top of how important each of these factors are to the different search engines is a huge part of search engine optimization. Because SEO companies deal with this on a daily basis they also keep on top of any of these developments as and when they occur, something that most webmaster simply do not have the time to do.