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Gamble Index - We have delivered text link advertising for one of the top sports betting and gambling sites around.Lucky Star Casino - We have delivered promotion and PR services for one of the top casino sites around.
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Lucky Star Casino - We have delivered promotion and PR services for one of the top casino sites around. Search Engines and Web Directories - Quite a lot of people mistakenly believe that search engines and web directories are the same thing—this...
Jobs available at GSY NETWORK - Are you up for a challenge? GSY Network has the following positions available from May 2008 based in... Tools You Need for SEO - The right tools can make search engine optimization easier than ever. Good SEO tools and skills will... Building SE Friendly Content - Content is critical for good search engine rankings. More and more, search engine developers are refining... Search Engine Ranking - The business of getting your website up the search engine rankings is a serious one, and can make all... Link Bait - The use of link bait is frequently employed when looking to make a web page or specific content search... Copywriting - There are a lot of reasons why people start their own websites. Some simply want an Internet presence... |
Why are text links so important?Generating text links to your site is considered to be one of the most important aspects of search engine optimization but why is that? Google were the first to include site popularity within the algorithms they use; these algorithms calculate how relevant and useful your site is when compared to a search query completed by a surfer. Google decided that as well as including the keyword density found within the content of your site that some weight should be added to sites that had a lot of links from other web pages. Text links are seen as a vote of popularity for your site from another site indicating that you have relevant content beneficial to web surfers. Many search engines followed suit with this logic and text links are now deemed to be one of the most important aspects of search engine optimization. There are certain rules that the link must follow and there are also aspects to a link that will determine how useful and relevant the link is to your website and therefore the amount of weight it carries in the algorithm. Google constantly strive for perfection with their algorithms and this means they are changing on a regular basis but as a general rule you do not want links from websites that are deemed to be filled with spam because Google will consider your own site to be of a similar caliber. This means you should avoid the web pages that are full of link after link unless it is a directory. These are called link farms and often contain hundreds of links, more often than not on entirely different topics. Non reciprocal links are deemed as being of more value than reciprocal link. A reciprocal link means that your own web page links back to the same site with your link on. If you do not have to reciprocate the link then your site must obviously provide very useful and valid information to gain the link in the first place. Google use a system called Page Rank to determine the usefulness of your website and generally speaking the higher your Page Rank the further up the search results your website will appear. This Page Rank is directly linked to the number of links you have. If you can get links from higher ranked pages then the link will be considered more valid than a link from a lower ranked site. Getting the appropriate text links and in a reasonable number will be difficult if you do not know what you are doing. Some may see purchasing text links as being slightly unethical, however, those who do not pay for these text links will invariably find that they are at a disadvantage to sites that do pay. |
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